Twitter is all the rage at the moment, and one of the biggest questions facing businesses and entrepreneurs is how to make this microblogging service drive business to their websites.
The easiest way to do this is to offer short excerpts or summaries of longer blog posts or website pages, and post them using a URL shortening service (many Twitter update clients, such as Twhirl or TweedDeck, will do this for you). Once you've established with your followers (the people who subscribe to your Twitter updates) that you have an eye out for interesting articles and posts, you will have gained enough credibility to begin posting your own opinion pieces.
Some popular twitterers (or "tweeple," as they're sometimes called on the site) who take advantage this are bloggers like Neil Gaimen or Wil Wheaton. Both of these writers were popular bloggers before they began posting to twitter.
Another example of someone who has succesfully branded herself through twitter, driving web traffic to her social media sites with her posts, is iJustine - a web blogger known across Twitter by name and reputation even when not actually followed by users. iJustine is an example of an individual who successfully used Twitter to develop her reputation.
The best example of an established business using Twitter to drive traffic to their site is Old Navy, a company whose one dollar sandal sale spread like wildfire across the microblogging site several weekends ago. A few well placed tweets were tweeted and retweeted, and both the Old Navy website and stores across America were mobbed by people desperate to buy cheap sandals - a great example of how virally marketing your products by word of mouth can direct more customers to seek out your website and use your products, at very low expense.
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